ALIX SORRELL

As Senior Designer of Women's Apparel Graphics, I act as art director, copywriter, and graphic designer at Old Navy delivering new trends each season.

Style guide development for Martha Stewart Crafts 2011 Halloween products and scrapbook materials. Illustrations & patterns were deveveloped for this line. Designed with Shae Smith.

I've been a contributor to the blog Oh Happy Day since Spring 2014. Here are selection of some printable crafts I've created for them.  Check out all of my projects here. 

Invision App asked me to design a t-shirt illustrating the phrase, "Design Makes Everything Possible" for the launch of their new Marketplace. Shirts are for purchase here. 

Airbnb asked my to make some icons for the launch of their re-branded website. These icons are used to customize each users unique profile. 

A selection of graphics designed for Old Navy Active. 

All photos courtesy of Old Navy. 

The wonderful Sarah Hebenstreit of Modern Kids contacted me to design a fun baby shower announcement for the newest addition to  her family. 

All photos by Modern Kids. 

Style guide development for Martha Stewart Crafts 2011 Christmas products and scrapbook materials. Illustrations & patterns were deveveloped for this line. Designed with Shae Smith.

Branding for Rex Coffee in NYC. 

Wedding invitation for various clients. 

Turf is a branding exploration for a fictional gardening company in Burlington, VT. This project explores what a modern & stylish garden store might look like.

Style guide development for Martha Stewart Crafts 2011 Halloween products and scrapbook materials. Illustrations & patterns were deveveloped for this line. Designed with Emily Eibel.

Designed for my dearest friend Becky. Laser-cut card stock.